Apr201121

WordPress is a powerful tool that enables everyone to get the most out of their websites. Whether it is for personal or business. In order to get the most out of your website it has to be Search Engine Optimized (SEO). If your website isn’t SEO friendly, your potential clients won’t find you. This article isn’t about the pros and cons of SEO, but it is important to know that is should be factored into all websites. SEO doesn’t have to be ugly either. Some people think that by making your website SEO friendly, you have to compromise design elements. That just isn’t true. Yes, you have to take some things into consideration, but your design flare shouldn’t be on the chopping block. Keep in mind though, even though you are building your website for your clients and potential clients, search engines come between you and them…so it has to be built for them too.

So, this article is just part 1 of 3. I am going to talk about a couple plugins that I install with all the websites I build for my clients. The WordPress Must Haves for SEO. They are free plugins and don’t require any additional programming, just download, install and activate.

The first plugin I want to highlight as one of my favourites and is called HeadSpace. There are lots and lots of plugins for SEO and I find that HeadSpace really allows the end user (my clients, NOT theirs) to be able to manage their page titles, keywords, descriptions and many other elements just as easy as they are adding content to their pages.

HeadSpace allows you to add all sorts of meta-data (secret behind the scenes code), add JavaScript and CSS to pages and posts. This plugin can even suggest tags for your posts and so much more.

If you are just getting started with your SEO plan, there is a great “Global” feature that allows you to apply a global strategy. This is good for the beginning because it gets some SEO applied to all your pages and posts…but don’t leave it this way. When you have the time to commit to customizing each page, you should. You want to try to avoid keeping the SEO plan the same the multiple pages. Make the titles and descriptions different for every page so that you can take the most advantage.

Configure meta-data for your individual pages using HeadSpace plugin for WordPress

Configure meta-data for your individual pages using HeadSpace plugin for WordPress

You can configure meta-data for:

  • Posts
  • Pages
  • Categories
  • Home page
  • Author pages
  • Search pages
  • 404 page

Define tags, keywords, titles, descriptions and so much more with a unique plugin for WordPress called HeadSpace

Define tags, keywords, titles, descriptions and so much more with a unique plugin for WordPress called HeadSpace

You can define:

  • Tags/keywords, with suggested keywords
  • Descriptions
  • Page titles
  • Custom ‘more text’
  • Site name and site description
  • Custom themes – change your theme on each page!
  • Custom plugins – load a plugin only on specific pages
  • Additional CSS and JavaScript files
  • Noindex and nofollow meta tags
  • Follow/follow on archive, category, page, tag, and comment links

HeadSpace is available in:
English | French | Polish | Dutch | Italian | Bulgarian | Spanish | Russian | Danish | Japanese | Portuguese | German | Chinese | Indonesian | Romanian | Turkish | Ukrainian | Estonian

HeadSpace is frequently referenced as an all-in-one, while it covers lots of the basic needs, you will have to stay tuned for my next article to see why it is an all-in-one, but not the ONLY one. Come back next month for my next MUST HAVE SEO plugin for WordPress.

Jackelyn Thompson | www.getjackedaboutit.ca

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