First of all, if you haven’t seen any of Liz’ art around, you should really check it out. She creates the most beautiful art for children. The very whimsical worlds make you feel like pulling a Mary Poppins, lay the art on the ground and jump right in. Art for little eyes is her tagline, being a mother herself she really has a profound ability to tap into the child’s imagination and recreate their wonderful visions into art for your home. This year, she is also launching her Cushions and the new ability to order customized canvas art pieces online. Now you can customize your canvas pieces with the child’s initials or name someone within the piece.
When Liz came to me, ultimately she was looking for someone to help her with Search Engine Optimization and just to convert her existing site into WordPress so that she would be able to manage her new products and site content on her own moving forward. After recreating her website, keeping the exact same look, she decided that she was ready to move to the next step, a face-lift.
Her brand is already well established, so we did not want to stray from that, but instead, we focused more on a really showcasing her products and emphasis that you can purchase her art online. We changed a few things up and introduced a few new features. For example, you can now choose to customize the Canvas pieces with initials or a child’s name, as well as adding the new categories, like Robots in Love, Butterflies, Cushions, etc… We needed to be sure that Liz can easily add new categories in the future as she grows and expands her product line.