Oct201604

This article was written by a great friend and fellow web enthusiast.  Who is also on a mission to clean up the online world and educate people what not to do!  Just saying…there are some real stinkers out there!

The following was written by Jessica Grey.

Website Like a Fart in an Elevator?

Everyone knows it stinks, but no one says anything…

Maybe it looks pretty but the content sucks, or the content is great but the design is lacking, or the navigation is frustrating, or you’re missing key elements. You’re probably too busy to notice or think about it too much. You are running a business, after all. Your friends might be too nice to tell you, and strangers couldn’t care less… they’re onto the next one in seconds.

As a business owner you’re probably good at your elevator pitch. You can quickly articulate what you do, and how your products or services can help people solve a problem. Maybe you’ve gone a step further by attending workshops on how to speak clearly and confidently in front of strangers. These are all good steps toward getting new clients and making more money.

What makes your website content any different?

How come so many business websites and other marketing materials are embarrassingly inadequate? Would you ever present your elevator pitch in incomplete sentences?

Bad website content makes your web visitors turn up their noses and click away. Visitors who could have read further, could have clicked ‘Contact Us’ or filled out a form to learn more about how your services can help them. They would have contacted you instead of you having to cold call them, or spend all your time at networking events spewing your elevator pitch at high frequency. (I’m not suggesting you should stop networking – connecting with people in real life is a very valuable piece of the puzzle.)

The internet is a giant networking event

The internet gives you endless, FREE opportunities to quickly lay down the reasons why your business, products or services are so great, and you don’t even have to put on a suit or leave your house. You could promote your business online all day long without wearing pants should you so desire. Your website is your elevator pitch, and if you’re not thinking of it as an important part of your networking strategy, you need to start now. It’s an extremely valuable and very affordable form of advertising that not enough people use to their full advantage.

How can people hire you if they don’t know how you can help them?

What if they have no idea what you do? Your website can help you communicate that, even if you have a crippling fear of public speaking, or claustrophobia and always take the stairs.

Lesson: no matter how great you are at what you do, if you can’t communicate it clearly and effectively online, you’re missing out on huge opportunities for business growth.

How to avoid stinking up the internet

An elevator pitch should have several key elements to be effective, and so should your website.

Elements of a basic website:

  • A ‘Home’ page that quickly and clearly lets people know what you do and how you can help them
  • An ‘About’ page that goes into further detail about your experience and your credentials
  • A ‘Services’ page or something similar that describes your products or services
  • Examples of your work and your clients, including the oh-so-valuable testimonials
  • A strong, prominently placed call to action that persuades your website visitors to take action (such as complete a form or email or call you directly)
  • Clearly and prominently placed contact information, either on a ‘Contact Us’ page or in the header of all pages
  • These elements apply to a basic website that promotes your business online, but can be customized to fit your business’ unique requirements. If you’re running an e-commerce business, for example, your website would obviously be much more complex.

Of course, it’s not just about written content

If your site is full of bad graphics, run-of-the-mill stock photos and all-around bad navigation, even the best content is lost.

If you’re keen and have the skills and time, you can try to tackle your web content and design on your own. If not, a good web developer, graphic designer and copywriter can help you.

Are you afraid your website might stink?

If you suspect your website content could be freshened up, I have a special offer for you:

I will rewrite one page of your web content so you can see how much better it can be, and I’ll do it for FREE! All I ask is that if you like what I write, you let me send you a quote for the whole project. (Some restrictions apply).

Interested? Call or email me!

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Mar201605

It’s a social world & believe it or not, your potential clients are too.  Your Facebook, Twitter,  LinkedIn, etc, need to be brand consistent.  We aren’t just talking about the look.

There are over 1 billion users on Facebook and 200 million active users on both Linkedin & Twitter alone. Does your brand have a presence on Social Media? If not, you are missing out on displaying your brand to this audience of 1.4 billion social media users and the opportunity to convert these people to your customers. Worse yet, if you do not have a presence on social media you are passing up on a FREE platform to strut your stuff.

In addition to your advertising, your networking, your websites, etc, having a consistent presence in people’s news feeds on social media will get your brand seen.  Generate appealing content and provide value to those users and you will have those social media users following you, sharing your content, and engaging with you. Once a follower engages with your company on social media, conversion to a client is the next logical step.

As a business owner or a brand manager, you are more than likely paying to promote your company or your products and services in print, signage, or traditional media. If given the opportunity to bring awareness to your brand could be had for little to no cost, why would you not capitalize? Is it the lack of time you have to post on social media? Do you struggle with content and what to say? Are you not convinced that social media users can be converted to your clients?

1.4 billion potential viewers of your brand on three social media platforms alone… all for free.  Sounds like a sound opportunity doesn’t it? So why is your brand not there?

With customized social media packages to suit your marketing strategies, Get Jacked Marketing can have you on the way to having your brand shared within the social media community today.  You are an expert in what you do, so let Get Jacked take care of your social media presence for your company so you don’t have to!

Learn More

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Jan201624

Many people use the two terms “web design” and “web development” interchangeably, but they really do have two different meanings. If you’re looking for someone to build your website, you need to know the difference.

Web Design

Web design is the customer-facing part of the website. A web designer is concerned with how a site looks and how the customers interact with it. Good web designers know how to put together the principles of design to create a site that looks great. They also understand about usability and how to create a site that customers want to navigate around in because it’s so easy to do. However, many web designers do not know how to write code but only manipulate theme templates in CMS platforms such as Joomla or WordPress. Many web designers are limted to using the graphic interfaces of programs such as Dreamweaver to make web sites which leaves functionality and design element outcomes limted as compared a developer that can program code from scratch, essentially leaving your options unlimited to match the vision of your dream website.

In addition, what happens when your site breaks, will they be able to fix it? Will a designer know how to troubleshoot a breakdown in the programming if they do not understand the language? A developer will know how to get to the root of a problem and fix it without having to go to a 3rd party to get it done.

Web Development

Web development is the back-end of the website, the programming and interactions on the pages. A web developer focuses on how a site works and how the customers get things done on it. Good web developers know how to program CGI and scripts like PHP. They understand about how web forms work and can keep a site running effectively.

Most web design firms blur the lines. At Get Jacked Marketing, we have the education, experience, and the dynamic relationships with large design firms that outsource their development needs to us, as we clearly understand the difference between design and development.  We have the ability to open up a blank notepad and build a website from scratch and therefore can be your trusted partner from design to construction to being your partner through the lifespan of your web project to keep it up and running just the way you want it to.

Make sure the web design/development firm you are considering understands the difference before you start your project.  Ask the questions:

  • what is the platform you are building my site on?
  • will I be able to maintain it myself if I choose?
  • what is your develpoment process?
  • what happens if my site breaks and goes down? Can you fix it & how long will it be down?
  • what is your plan to ensure I get my email while my site is down?

Having solid answers to these basic questions will go along way to ensure that your organizaion’s web presence will experience minimal disruptions and prevent lost opportunities to your bottom line by customers experiencing a breakdown on your website.

At Get Jacked Marketing, we provide enterprise level development service without the overhead costs of large firms. Contact us today to discover how inexpensie piece of mind can be when it come to your next web projec

*Thanks for your input to this article Jennifer Kyrnin Web Design / HTML Guide

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